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I was recently asked by Mastery graduate Nina Lee about the “lingo” us the shooting world use…So I figured I would break it down for all of my followers. It is hard to realize sometimes that a language I use on a daily basis can seem foreign to someone else but I suppose if a risk analysis expert started to talk to me about his day in and day out…I would look like a dear caught in headlights as well.

Storyboard –

You should all know this by now if you have been following my blog! if not go….here. A storyboard is a visual and sometimes verbal representation of an inspiration to communicate a desired end result.

Fashion Editorial Shoot –

A fashion editorial features 3 or more outfit changes with pieces from various designers and normally takes up 6-12 pages. Hair, Make-up and location may or may not be changed during the shoot.

Beauty Editorial Shoot –

A beauty editorial is usually shot in a tight crop or max 3/4 shot of the model. Wardrobe may or may not be changed but either the hair, make-up or both are changed in each final image. Typically shot in a studio.

Lookbook –

A lookbook is when a designer or brand wants to showcase a “pre-catalog” of their collection to shop around to buyers. Many times this lookbook will also be used for web imagery or catalog.

Advertising –

Imagery targeted to sell an object or idea.


A catalog shoot will normally have 1 hair and make-up look and feature the entire open stock of a brand. Typically shot in a studio.


TF – Trade For…in this case anything the “booker” has offered!

TFP- TFP usually refers to trade for print – meaning you are trading you unpaid time for printed images – make sure to clarify what this means exactly to the collaborators. Are you testing for images that will be printed in potential magazines or testing for images the photographer will bring for your book (make sure to require a digital copy either way)

TFCD- Trade for CD happens less now but typically means you will not get a tear or even a printed image but you will br trading your time for a digital file from the shoot.


Refers to “printed” material such as an editorial, advert page…anything that can be “torn” out of a magazine.


This usually refers to fashion shows and special events. The event or shoot promises a high return in publicity in exchange for complimentary work. Make sure to clarify the parameters of the press and the task at hand

Webitorials/blogs/social media

This is work targeting for online use…a great way to build your fan base!

Day rate-

The amount you are expecting to be paid for a day of work, remember they will 1099 you so figure out your rate and add the taxes you will later pay…that is what you should charge

Half-day rate-

Slightly more than half of what is listed about.

Kit Fee-

Essential for make-up artists – a kit fee is a fee charged on top of your day rate for the use of your equipment.

Per look rate-

For certain occasions it is helpful to develop a rate that is based on each look you do with a clear stipulation that you do not stay for touch ups.


make-up artist


the wardrobe styled may refer to themselves as the fashion stylist and/or wardrobe stylist – they are not necessarily the designer!

Please let me know if there are any others I should include!!!

Love, Nicoletta